Creating a Source Tracker (Marketo)
Insentric’s Source Tracker helps you see where your website visitors come from and what drives them to convert. This matters because you’ll have a complete view of each visitor’s journey—even if they come back days later from a different channel. For example, someone might first find your site through a Google Sear…
14-Jun-2025
Connect your Marketo instance to Insentric
Overview – Why connecting Marketo matters Connecting your Marketo instance is the first step toward unlocking Insentric’s full capabilities. Once connected, Insentric can access your lead and activity data, which powers lifecycle reporting, campaign performance insights, and attribution models. This setup ensures y…
25-Jun-2025
