While Insentric tries to cover most email tracking use cases, there are times when you may want to avoid tracking certain links. For example:

• Links to internal platforms like Salesforce alerts
• Links to third-party tools like Qualtrics, where you don’t control analytics
• Links that already contain manually set tracking parameters

Insentric gives you three simple methods to prevent tracking for these types of links. You can explore additional configuration options in the Email Link Appender settings article.

Exclude domains — Block known platforms

If there are domains you know should never be updated, you can exclude them from processing. To do this:

1. Sign in to Insentric Admin using an administrator account.
2. Go to Marketo Configuration → Email Link Appender.
3. In the Excluded Domains field, type the domain name you want to block.

Enter the domain at the lowest level to block only that subdomain (e.g., login.marketo.com), or block an entire domain (e.g., marketo.com).

Click the X button next to a domain to remove it or clear all entries. Click Submit to save.

Exclude parameters — Respect manual UTM overrides

If a URL already includes tracking parameters, you may want to avoid overwriting them. For example:

• Prevent double tagging when using both Adobe and Google Analytics
• Respect manually added utm_medium or utm_source

To do this:

1. Go to Marketo Configuration → Email Link Appender.
2. Find the Excluded URL Parameters field.
3. Type in any parameters you want Insentric to look for (e.g., utm_medium, cid).

If any of these parameters are found in a link, the appender will skip updating it.

Click Submit to apply changes.

Use the insNoTrack class — Skip individual links

For one-off cases, you can add the class insNoTrack to an individual link to skip tracking. This works like Marketo’s mktNoTrack.

Here’s how to apply it inside the Marketo email editor:

1. Select the link text.
2. Click the link icon in the toolbar.
3. In the pop-up, go to the Advanced tab.
4. Enter insNoTrack into the Class field.
5. Click Apply to save.

You can also manually add the class to your email HTML.