Configure Email Link Appender — why this matters

While setting up your Email Link Appender settings is an important first step, it’s not enough on its own. To ensure reliable tracking, you also need to configure your Marketo email templates and snippets to support the appender manually.

This ensures your emails include clean, trackable links—reducing noise from low-value clicks and improving the accuracy of your reporting.

Set up link appending — 4 key steps

1. Review your template for static links.
2. Add standard id values to all default links.
3. Apply the Insentric tracking token to the appropriate URLs.
4. Reapprove the emails using the updated template.

Review template links — identify hardcoded URLs

Check your email template or snippet for default links that are often hardcoded. These include:

• Logos linking to your homepage
• Social media icons
• “View as Webpage” links
• Legal links like terms of use or privacy policy

These links appear in most emails and should be standardized before tracking is applied.

Set standard IDs — apply consistent naming

To help filter irrelevant clicks, apply a unique id to each static link using the following format:

std-[section or module]-[type of link]-[label]

Examples:

• std-footer-social-linkedin
• std-legal-boilerplate-privacy
• std-view-as-webpage
• std-header-logo-darkmode

Adding a std- prefix allows Insentric and Marketo to distinguish between real engagement and background activity like link scanning.

Apply tracking token — append to relevant URLs

After setting up IDs, decide which links should include a tracking token. You may not want to track external sites like LinkedIn, but tracking internal links—such as logo clicks—can be useful, especially for new campaigns.

In Insentric Admin, configure your preferred token name. We recommend using:

{{my.utm}}

Apply it at the end of the URL:

<a href="https://insentric.com/{{my.utm}}" id="std-header-logo">
  <img alt="Insentric logo" src="logo.png" />
</a>

<a href="https://insentric.com/?category=example&{{my.utm}}" id="std-footer-category-example">
  Example Category content
</a>

Reapprove emails — apply your template updates

After updating your template, you need to reapprove all emails using it. This ensures the updated tracking setup is applied to each message.

We recommend using the Emails view in Design Studio. This view includes both Design Studio and Marketing Activities emails, so you can filter by template and reapprove all related assets at once.