The Email Link Appender does not update Marketo Email Templates or Snippets automatically, but you can configure your email template or snippet to work directly with the Appender. We recommend the following process:

1. Review your existing template or snippet setup for links built within modules and the email container: it is quite common for email templates to have several key links in each email hardcoded within the template. Examples of these may include logos linking to a website, social media icons, view as web page links, terms of use or privacy policy links, and other similar links always provided in an email.
    
2. Set standardized ID values for all default links in your snippet or template: to separate signal from noise, Insentric strongly recommends adding custom anchor IDs to all use the following format:

    

   std-[section or module]-[type of link]-[specific link]

    

   For example, some common types of links might be:

    

   • std-footer-social-linkedin / std-footer-social-instagram for footer social links
   • std-legal-boilerplate-privacy / std-legal-boilerplate-terms for privacy policy and terms of use links
   • std-view-as-webpage for "View as Webpage" links
   • std-header-logo / std-header-logo-darkmode for logos (remember that all link variants should be covered!)

      

   By prefixing all links with std-, you also gain the ability to screen out irrelevant clicks from email measurement both within Marketo's UI and in any Insentric reporting—meaning you can focus on the interactions within an email that matter and less on low-quality clicks or link scanners. 
    

3. Apply the Insentric Link Appender token to any relevant links: once you've set proper IDs for each of the links in your template, you'll want to decide which of those links makes sense to append tracking to. Some links make less sense (for example, adding tracking parameters to a LinkedIn URL or another external site), but others may make more sense—like tracking logo clicks if you're sending to a new audience. Inside Insentric Admin, you can configure the appending token name you would like to use; take the name of this token and apply it to the end of your URL to have tracking work. In most cases, we recommend naming this token {{my.utm}}, so we'll use that in the examples below. A link in a template for a logo may look something like this:
   
   <a href="https://insentric.com/{{my.utm}}" id="std-header-logo"><img alt="Insentric logo" src="logo.png" /></a>

<a href="https://insentric.com/?category=example&{{my.utm}}" id="std-footer-category-example">Example Category content</a>
    
4. Save your template and reapprove any relevant emails: Once you've updated your email template, any emails with that template sent from the Marketing Activities portion of Marketo will have accurate link tracking appended automatically. Remember that once an email template is updated, any emails using that template need to be re-approved as well to receive the template updates. We recommend using the Emails list inside Design Studio, which includes both Marketing Activities and Design Studio emails, to group emails by template and mass re-approve the assets.