Insentric includes an Email Link Appender service for all customers to help ensure quality and consistency when tracking email and cross-platform interactions between Marketo Engage and other platforms, such as web analytics.
Email Link Appender is directly compatible with the following analytics platforms:
Other platforms, such as Adobe Analytics, may be supported with custom configuration; please get in touch with your Client Success Strategist for more details.
How the Email Link Appender Works
The Insentric Email Link Appender reviews all areas of an email with links—editable sections, email variables, email tokens, and untemplated emails—and then analyzes those URLs for proper structure and business requirements. If the URL should be updated, the appender will update the email and/or token as appropriate, then re-approve the email. This results in an updated email asset with tracking automatically added without the email creator needing to be involved.
Once the Email Link Appender has run, you can check the logs inside Insentric Admin to confirm updates or get error details on which emails could not be updated.
To make this setup work, we partner with your Marketo admin to install a dedicated setup that can process and unify your Program names with your tracking methods.
Note: Insentric provides a recommended setup for structuring tracking links by default. However, we can work with your individualized setup to provide custom tracking at scale. Please get in touch with your Client Success Strategist for more details and next steps.
During the onboarding process, you will receive detailed instructions on setting up an all-folder tracking token and specific tracking configuration details to make your specific tracking configuration work. You will receive a custom URL to place inside your Marketo instance to call the Email Link Appender on demand. Because the appender only works with assets—not with person records—no personally identifiable information data is sent, nor is any data mapped back to fields inside Marketo.
