Handle non-standard links — when links are skipped
Insentric skips links that use special schemes or anchor formats. These include mailto:, tel:, sms:, geo:, or in-email anchors. These types of links are not tracked or modified by the Link Appender.
Handle tokenized links — behavior by token type
Insentric processes tokens differently depending on the token type:
- Text tokens: These should not include query strings or hashes. For tracking to work, define the protocol outside the token. For example:
<a href="https://{{my.link}}">link text</a>. - Rich text tokens: These cannot be dynamically appended. If you use them, create a local override with a text token that contains the correct parameters.
- Velocity script tokens: Insentric can’t modify script-generated links directly. However, our team can help you configure token-based tracking at scale if you use scripts heavily.
Use email variables — supported without changes
Links set through variables in Marketo email templates work with the Link Appender automatically. No special formatting or configuration is needed.
Support broken templates — allow link updates
If an email is "broken from template" due to manual HTML edits, you can still enable appending. In Insentric Admin, go to Marketo Configuration → Email Link Appender and set Update Non-Templated Emails? to Yes.
Use Snippets — supported with one-time update
Snippets are not updated automatically by the Link Appender. However, you can enable tracking by manually updating the Snippet once. For setup help, contact your Client Success Strategist.
